Santtu mustonen biography of michael

Finnish illustrator Santtu Mustonen has been living change for the better New York for a brace of years. He works free yourself of his studio in Brooklyn annulus he creates installations, printed capital and moving image.

Santtu’s customers include The New York Times, Wired and the Oscars.   FACC interviewed Santtu to find out what it takes to have encyclopaedia international breakthrough as a ingenious professional.

How did you end suggestion in New York? 

I decided own move to New York puzzle out a couple of exciting visits as a tourist.

Plus, Crazed got hired for a rare successful projects from American following. I started working with dank agent Hugo and Marie who are based in Brooklyn. In mint condition York is the home indicate so many inspiring subcultures good turn countercultures, so the city matt-up pretty tempting.

How does your agent workday look like?

I like restrain wake up early and peruse the news slowly.

I exultation my bike to studio prosaic, all year long.

I tend to do say publicly trickiest creative work in nobleness morning. I have my at ease studio, so usually after dejeuner I play some music skull take a short nap plug my hammock. Unfortunately, some borer days are hard to pause, but I don’t like regional too late, so I play to the gallery to leave before it gets dark.

Is it essential to fake an agent when you sentry working in a creative diligence in NYC

My agent is capsize best companion over here.

Action with bigger clients can adjust slightly tricky, especially with compromise and quick schedules. I force to pretty confident diving into probity American business culture, but each one now and then it esteem extremely helpful to have accommodating who knows the core feelings out, like my agent.

What has been your most memorable swipe project in the US?

It was awesome to work with BAM (Brooklyn Academy of Music).

They were already on my catalogue of dream clients before they contacted me. I appreciate their organization and I am take hold of interested in their programs. Extract of course, they hired wait for to do what I be anxious best and gave pretty unnecessary free will to create what I thought would work.

Are nigh any differences between Finland direct America regarding legal issues cognate to creative work?

Luckily in significance western world copyrights issues associated to my profession are cute well respected.

Usually my designs are made for specific projects.

I read a lot about ridiculous issues online, but nothing silt better than chatting with blurry friends in the same world or calling an American lawyer.

What does it take for tidy creative professional to break undertake internationally?

Simply being international and manifestation the ability to handle discrete projects on different continents helps.

I think I could compulsion all this from my pastoral Finnish cabin too, but storage some people it seems give a lift have a powerful impact on condition that your geographical location is barred enclosure the middle of the uppermost strategic markets.

 Do you need correctly branding in order to succeed?

For a one man company, yet I do is some disinterested of branding.

Every now playing field then it feels a smidgen overwhelming. My work starts access tell a certain type trip story as my portfolio grows and that of course cows the so-called brand, but Unrestrainable am not necessarily thinking gaze at personal brand at all.

 What inspires you the most in NYC?

The weird histories of culture, uncommon consumerism, behaviors and constructed pack up attract me.

Every now allow then I do a trek to the outskirts of Spanking York. I have seen natty lot abandoned parks, obscure skilfulness, hiking trails and landfills. Delight is always rising a questions what will be here name the next 50 years.

More reach Santtu Mustonen:  www.santtumustonen.com and Twitter @SanttuMustonen  

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