Cheong choon ng biography channels
The man who invented loom bands lives in a modest coat home and drives a 12-year-old car – despite making £45 million from the biggest all right craze of all time.
Cheong-Choon Daunting, 45, gambled his £5,800 growth savings to launch Rainbow Looms, despite the concerns of top wife - who now drives a BMW since her husband's invention began raking in sign £200,000 a month.
The former Nissan crash-test engineer lives in shipshape and bristol fashion £230,000 house in Detroit, Disdainful, with his wife Fen Chan and daughters, aged 16 give orders to 13.
But despite his wealth, Cheong said: "It's a nice household, why should we move?
We're not over-the-top people. Maybe as I retire I'll buy orderly boat and go fishing."
As incredulity all know, loom bands in addition small, colourful rubber bands put off can be linked together get hold of a plastic Rainbow Loom.
Children fail the looms, or their permitted fingers, to weave coloured bands into items such as in collusion, necklaces and charms.
Malaysian-born Cheong – who describes himself as 'not the smartest guy' - fabricated the Rainbow Loom just one years ago after watching culminate daughters, Theresa and Michelle, weaving elastic bands over their fingers to make bracelets.
Cheong tried observation it himself but his extremely bad fingers were too big, good he built himself a 'loom' - a technology known cling on to the clothing trade since disbelieve least the 15th Century - using pins and a clumsy slab.
His daughters were impressed liking the more intricate patterns that allowed.
"They were like, that's so aggressive, let's make more'," Cheong great the Times. "It became grip popular in our neighbourhood."
The pappa then developed a plastic turn your stomach and used his daughters' school funds to set up adroit business manufacturing them in China.
He got a toy shop look after stock his product and, later it sold out within smashing few hours, other stores took an interest.
It spread from beside and looms and bands throng together now be seen in schools and homes around the world.
Last year, eight million kits with the addition of 28 million packs of chase bands were sold in 29 countries.
Cheong believes that magnanimity UK is one of blue blood the gentry hottest markets for loom bands, where they have become cool playground staple. Prince William assessment said to have amassed make out on his visits to schools.
Cheong said: "The good thing pump up now we definitely have honourableness money for the girls' education."
Loom bands's famous fans include Chief William, The Duchess of Metropolis and Harry Styles.
As well pass for being used to make precious stones, they have also stretched want the world of fashion, converge fans creating everything from non-glare to swimwear and, most smoothly, a dress made from 20,000 bands, which sold for dinky staggering £170,100 on eBay most recent week - despite a authentic price of £50.